Event details
Date
Time
Duration
3 July 2020
11:30AM BST
30 minutes
We all know the importance of B2B lead generation when it comes to helping your sales team reach their sales quota. It’s a simple situation that many B2B marketers and sales professional have had heated debates and fights over:
No leads. No sales.
No sales. No business.
And if the leads aren’t great… That's on the marketer.
But here's the thing: It doesn’t have to be this way!
In this video, I break down 9 different tactics that B2B marketers can embrace to increase the volume of leads while ensuring that they're high quality leads.
Presenters
Ross Simmonds is the founder of Foundation, a content marketing agency that combines data and creativity to develop & serve ambitious B2B brands.
Foundation provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to the Fortune 500.
Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like LinkedIn, Instagram, Facebook, Twitter, & YouTube. In addition, they've planned, created and distributed content assets that have resulted in millions in revenue for a wide range of brands.
Neil is a New York Times bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says Neil is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Sam is a tactical all-in-one marketer and digital strategist. He helps Ahrefs create educational videos and develop creative marketing strategies. Sam has a lot of crazy ideas. Occasionally, they work.
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